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Bachelor of Business Administration (BBA)

Programme’s Mission & Objectives:

Vision :

To bridge the inherent skills of students with the Industrial expectations in the ever - changing and challenging Global Competitive Business Scenario by continuously providing a comprehensive knowledge in Business.

Mission :

To bestow an exhaustive acquaintance by blending the subjects of Accounting, Banking, Insurance, Taxation, Marketing, Services Marketing and Mercantile Law in a pragmatic manner to the students so as to emerge as efficient Professionals, Entrepreneurs, Managers, Finance Experts, etc….

Relevance of the Programme with Ours Mission and Goals :

  1. Affording quality higher Education to the learners who are interested in pursuing higher education through distance mode, so that they are transformed into intellectually competent human resources that will help in the uplift of the nation in terms of Educational, Social, Technological, Environmental and Economic magnificence (ESTEEM). This programme is very much effective in imparting quality education through flexi-timings.
  2. In accordance with the mission of Bharath Institute of Higher Education and Research as a research-intensive institution, the teaching programme of the under graduate degree programme in Business is based on state of the art of scientific research and maintains a strong emphasis on the acquisition of academic and research skills
Nature of Prospective Target Group of Learners:
  1. The curriculum has been designed to fulfill the needs of diverse class of learners including professionals who are in teaching, business professionals, banking, Insurance and management professionals.
  2. B.B.A., Employment Areas:
    • Banks
    • Business Consultancies
    • Educational Institutes
    • Foreign Trade Agencies
    • Industrial Houses
    • Investment Banking Companies
    • Financial Service Marketing Firms
    • Merchant Banking Institutions
    • Public Accounting Firms
    • Public Accounting Firms
    • Treasury and FOREX Department
  3. B.B.A., Job Types:
    • Bank clerk and Bank PO jobs
    • Central Government Subordinate Services
    • State Government Subordinate Services
    • Accounts firms
    • Taxation and financial Consultants
    • Chartered Accountant Office
    • Human Resource Consultants
    • Stock Broker firms
    • Export Import Agencies.
Appropriateness of the Programme to be Conducted in Open and Distance Learning mode to Acquire Specific Skills and Competence
  • The Bachelor of Business Administration programme focuses both indepth study of theory and acquisition of professional and research skills.
  • This programme makes learners to develop skill oriented entrepreneurship knowledge, business communication at critical thinking and proficiency in the field of business sectors.
  • This programme helps learners to acquire necessary skills to perform research, and start up entrepreneurship in the field of Business and industry.
  • It is a good base bachelor degree course for the purpose of higher research studies like M.Com., and MBA. They can avail wide employment opportunities and employability skills in the field of Business and Industry.
Program Structure
Semester I (Credits 16)
Part-I: Tamil Paper-I / Communication Skills - I
Part-II : English Paper - I
Principles of Economics
Financial Accounting
Semester II (Credits 16)
Part-I: Tamil Paper-II / Communication Skills - II
Part-II : English Paper - II
Principles of Management
Cost Accounting
Semester III (Credits 16)
Organizational Behaviour
Business Statistics
Banking Theory
Banking Law and Practice-I
Semester IV (Credits 16)
Elements of Marketing
Banking Law and Practice-II
Research Methods
Computer and Banking
Semester V (Credits 16)
Rural Banking
Management Accounting
Human Resource Management
Tourism Entrepreneurship
Semester VI (Credits 16)
Marketing of Banking Services
Financial Management
Business Law